I was asked to design a series of assets to reach out to young families and educate them about the importance of getting vaccines and staying on-track with continuing an immunization schedule. The prevalence of misinformation was a real hurdle to overcome. It was decided to choose friendly, non-threatening imagery to open a dialog, and hopefully gain trust. Ultimately, the goal was to get families to seek out opportunities to get vaccinated.

• + Direct mail
• + Flyers and posters
• + Schedules
• + Microsite
• + Physician video testimonials
• + Targeted emails & social posts