After failed attempts from a different agency, I was tasked with a creating an updated visual identity that pulls the intertwined hearts from the previous design while refreshing the colors, typeface and integrating the new brand voice. I designed a logo that tells a story of our unique geographic position between the bay and valley, along with a stylized letter "N" in NorthBay. The design was eagerly adopted and put into use in 2021.

• + Brand Development
• + Brand guide
• + Collateral developement