We were opening an innovative medical fitness center from the ground up. I was asked to design the brand before we fully understood the extent of the facility. We needed to attract members long before the official opening of doors. "FEEL BETTER" and "Goals are good, it's how you get there" were taglines we ran with. We developed personas, a design voice, then print and video ads at the beginning and finally a full brand vocabulary.

• + Direct mail
• + Flyers and posters
• + 30 second video spots
• + Email communications
• + Print ads
• + Bus & shelter ads
• + Full website
• + Membership cards
• + Swag and branded prizes
• + Window vinyl signage
• + Rack cards and brochures